President Trump’s favorability among Hispanic voters has dropped by 19 percentage points over the past 10 months as the White House charts an aggressive approach to immigration enforcement and economic reform, according to a poll.
Twenty-seven percent of Hispanic voters said they approve of the way Trump is handling his job while 73 percent disapproved, according to The Associated Press-NORC Center poll results released Friday.
Some said their discontent was tied to the lack of affordability nationwide: 65 percent of Hispanic voters said they are stressed about the cost of groceries, while 61 percent were stressed about housing costs, and 52 percent were concerned about the cost of health care.
“He was kind of relying on essentially the nostalgia of, ‘Hey, remember, before COVID? Things weren’t as expensive,’” Alejandro Ochoa, a Republican who said he voted for Trump last year, told the AP. “But now it’s like, OK, you’re in office. I’m still getting done dirty at the grocery store. I’m still spending an insane amount of money. I’m trying to cut corners where I can, but that bill is still insanely expensive.”
Trump’s support among Hispanic Republican voters has dropped by 17 percentage points since September 2024, according to the AP-NORC polling.
The topic of immigration has proved to be a flashpoint for the voting bloc.
“A lot of people rely on immigrants to do labor in certain areas,” Fel Echandi, a Florida resident who identifies as a Democrat but sometimes votes for Republicans, told the AP.
“When that gets affected, all prices go up. Our food costs more because of the costs to get people to do that work,” Echandi added.
The Trump administration has increased the rate of immigration raids across the country and has sent masked federal agents into some “sanctuary cities” in an effort to deport immigrants allegedly in the country illegally.
Approximately a quarter of Hispanic adults surveyed said they support deporting all immigrants living in the U.S. illegally, while roughly half of the respondents said they oppose the policy and others said they don’t have an opinion.
The results come as the Hispanic population has been targeted by some immigration enforcement officials for stops. The Supreme Court last month lifted a lower court judge’s limits on Los Angeles-area immigration stops based on a person speaking Spanish or working in a certain profession.
The poll reached 1,289 adults Oct. 9-13, with a margin of error of plus or minor 6.9 percentage points.