More than 200 breweries across the world, including several locally, are partnering to raise money for Los Angeles fire relief efforts in the form of a new line of beer.
We Love LA is an initiative aimed at recruiting breweries far and wide to create a special beer with proceeds going toward fire efforts. The fundraising collaboration has enlisted more than 200 breweries thus far, including several Southern California staples like:
- Angel City Brewery
- Brewery X
- Buena Vista Brewing Company
- Coronado Brewing Co.
- Firestone Walker
- Golden Road Brewing
- Highland Park Brewery
- Malibu Brewing Company
- Pizza Port Brewing Company
- Santa Monica Brew Works
- Smog City Brewing Co
- Stone Brewing
Even breweries from the likes of Australia and Japan are joining in on the initiative.
Participating breweries have a simple job: Create their own, unique beer that they’ll name “We Love LA.” All of those beers use the same logo and have a QR code on the cans leading to a donation website.
“By allowing breweries to choose their preferred style and develop their own recipe, we hope this will make it as simple as possible for any interested brewery to participate,” the We Love LA website reads.
The types of “We Love LA” beers range from a Juicy IPA from Santa Monica Brew Works to a Table Saison Ale from Torrance-based Cellador.
We Love LA encourages the breweries to donate 100% of the proceeds to wildfire relief efforts.